{"product_id":"100-years-of-swiss-graphic-design","title":"100 Years of Swiss Graphic Design","description":"\u003cp\u003eA wide-ranging survey of a century of Swiss visual culture, 100 Years of Swiss Graphic Design revisits the country’s influence across typography, photography, posters, identity systems, publishing, and journalism.\u003c\/p\u003e\n\u003cp\u003eDesigned by the Zurich-based studio NORM, the book balances contemporary perspectives with historical continuity. Essays from leading voices in the field sit alongside rich visual material, mapping how different generations have shaped and reshaped the discipline. The content unfolds both chronologically and thematically, tracing shifts in style, ideology, and technique across time.\u003c\/p\u003e\n\u003cp\u003eEach section explores how graphic design in Switzerland intersects with broader cultural forces such as advertising, art, and politics. The result is a portrait of a design tradition that moves fluidly between global influence and local specificity, defined by clarity, rigor, and a distinct sense of wit.\u003c\/p\u003e\n\u003cp\u003eMore than a retrospective, it functions as a definitive reference on Swiss design.\u003c\/p\u003e\n\u003cp\u003e● 352 pages\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e● 216 × 324 mm (8.5 × 12.7 inches)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e● Hardcover\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e● English\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e● 2015\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e● Lars Muller Publishers\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Lars Muller Publishers","offers":[{"title":"Default Title","offer_id":47408890216631,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/6763\/8455\/files\/100_1_b94bd3a4-18ec-437a-869b-49b0b38fad5f.webp?v=1775860673","url":"https:\/\/www.mxltiply.com\/products\/100-years-of-swiss-graphic-design","provider":"mxltiply","version":"1.0","type":"link"}